Many Facebook creators are earning much less than before. This isn’t just about fewer views—it’s tied to how Facebook changed its monetization system in 2025. If your payouts suddenly dropped, you’re not alone. Let’s look at what changed and what you can do about it.
What Changed: Facebook’s Unified Monetization Program
Facebook has replaced its separate earning systems—like Reels Play bonuses, In-Stream Ads, and Performance Bonuses—with one platform called Facebook Content Monetization. This system now handles all formats, including:
- Reels
- Long-form videos
- Photo posts
- Text/image updates
- Stories (new in 2025)
As of August 31, 2025, all old monetization programs will stop. No more separate Reels or video ad bonuses. Only the new system will be used for payments.
Why Income Dropped for Creators
Even though Meta says the payout formula is the same, many creators report smaller earnings. Here’s why:
- Bonuses removed: High-paying programs like Reels Play are gone.
- More competition: All creators are now in one shared earning pool.
- Lower CPMs: Payouts per view have dropped sharply—some report a 90% decrease.
- Algorithm updates: Reach is lower due to stricter quality filters and feed changes.
Content Reuse and Monetization Loss
Facebook is now penalizing pages that reuse other creators’ content. If your posts are flagged as unoriginal, you can lose access to monetization or get reduced reach. Facebook is even testing labels like “Original by…” to give credit to the true creator.
Bottom line: unoriginal or spammy content now earns little or nothing.
Creator Reactions
Some creators are seeing massive drops in payouts—earning just a few dollars for 100,000 views. Others are shifting strategies, or even switching platforms. A few are exploring:
- Livestreaming with Facebook Stars
- Offering subscriptions to fans
- Sponsorships, affiliate links, and brand deals
What You Can Do Now
- Post original content only. Avoid reusing other people’s work.
- Use all content types: Try videos, photos, Stories, and text updates.
- Engage your audience: More likes and comments help boost reach.
- Don’t spam: Avoid overusing hashtags or clickbait captions.
- Post consistently: Keep a regular posting schedule.
- Diversify your income: Use Stars, Subscriptions, and brand deals.
- Cross-promote: Share your content on other platforms too.
By staying updated and making smart changes, you can still grow your income on Facebook—even as the rules evolve.
Ilonggo Traveler 
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